How we increased a jewelry business bottom line by 44% in 90 days with Meta advertising and email marketing

Mentioned is a webshop that sells jewelry for men and women.
Out of respect for the customer’s numbers, we refer to the customer as Anna.

Anna, the owner of the jewelry store, contacted us with the goal of getting the most out of her budget and increasing sales through her webshop. $5.000 per month was budget for advertising on Facebook. After analyzing her business and the challenges they faced, we developed a strategy to help her achieve her goals. 

Before we got on the sidelines, Anna’s total marketing setup had several shortcomings and still made a number of beginners mistakes, including a lack of usable content and good copywriting – poor email marketing, lack of an overall strategy and the website’s conversion rate were also worrying. We started by analyzing everything that had been done before and we developed a strategy to address these shortcomings and optimize her advertising, conversion rate and email flows.

We got Anna to create content based on our presented guides and together we wrote several different texts that caught the attention of the target group. We implemented an ad setup and a strategy on paid socials and google ads that was effective right from the start. In this case, Anna and the business were really strong organically, which also had an impact on the positive and quick results.

After 90 days, Anna was able to see a significant increase in her business’s bottom line by a whopping 44%. Her business is developing rapidly, and she was even able to invest in a new store in Copenhagen on “Strøget”.

We have now expanded to more channels and moved towards an omnichannel approach, and we continue to set new goals and higher ambitions. We are delighted to have helped Anna achieve her goals and see her business grow and will continue to work closely with her to ensure she continues to succeed and grow further.